What It Takes to Start and Succeed in Business

What does it take to start and succeed in business? That’s a question I get asked a lot. Although there is no one answer that fits all businesses, there are a number of practices followed by successful business owners. Below are some common themes.

Be true to yourself

Know the difference between starting business, growing and sustaining a business

• Don’t let your dream of business ownership overshadow reality – it is viable (consider the 3-points above)

• Choose products or services that you can sell for a lot more than it costs you to make or buy them. Always!

• Make realistic estimates of your expenses… then double them 

• Be true to your customers and prospects. Don’t promise what you cannot deliver

• Understand the importance of marketing and learn how to do it effectively

• Understand the importance of networking and learn how to do it effectively

• Treat your vendors, manufacturers and service providers with respect and let them know you appreciate them

• Embrace technology across the board

• Don’t expect miracles

do right thing

• Remind yourself that one is the loneliest number in business

Happy to meet to discuss how the above applies to you and your business.

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