Engaging a client Business Development & Coaching

Engaging a client Business Development & Coaching

Engaging a client – Business Development & Coaching

I wanted to share a successful coaching proposal after having being referred to a client and having held a successful ‘discovery-session’.

Is this something you’d expect working with a potential coach:

Coaching Proposal: Unleashing Your Future Success

Dear ‘Potential Client’

I was thrilled to have received your insightful perspective on your business journey and aspirations. It’s clear that you’re on the brink of remarkable growth and innovation. Your goals for the next 1-5 years resonate strongly, and I’m excited to partner with you to transform these ambitions into reality.

Coaching Plan:

  1. Initial Goals (Next 12 Months):
  • Develop a structured plan for balancing existing client work with dedicated time for writing and publishing your novel.
  • Design strategies to enhance efficiency in client management, sales, and networking, allowing you more time for your core writing activities.
  1. Creating Passive Income (Within 2 Years):
  • Strategise ways to generate the necessary funds for future business developments while maintaining your current commitments.
  • Explore avenues to streamline sales processes and consider new revenue streams aligned with your long-term vision.
  1. Transition to Professional Writing (Within 2 Years):
  • Map out a timeline and milestones for completing your Sales & Marketing book.
  • Develop a comprehensive marketing and PR plan to maximize the impact of your book launch.
  1. Building Personal Brand and Advocacy (Next 2-5 Years):
  • Craft a branding strategy that integrates your expertise, passion for mental health, and communication skills.
  • Identify opportunities to initiate your voice within the mental health sector and form connections that further your positive influence.

Coaching Sessions:

We’ll embark on a dynamic coaching journey through a combination of bi-weekly one-hour sessions. Our regular meetings will provide a platform to discuss progress, tackle challenges, and refine strategies. I envision a coaching relationship lasting for 6 months to ensure we comprehensively address your evolving needs.

Likely Outcomes:

  • Enhanced time management and prioritization skills, allowing you to excel in both client work and writing endeavours.
  • A concrete action plan for developing passive income streams that align with your passion and expertise.
  • A published and marketed business book that establishes you as a thought leader in your field.
  • A strong personal brand that combines your diverse skills and facilitates your advocacy for mental health.

Role and Responsibilities:

As your coach, I am committed to:

  • Providing guidance, accountability, and support as you navigate your goals.
  • Crafting actionable strategies tailored to your unique circumstances.
  • Offer a safe space for open conversations and brainstorming.

Your responsibilities include:

  • Active participation in sessions, engaging in open discussions, and embracing new perspectives.
  • Implementing strategies and action plans designed collaboratively during our sessions.
  • Maintaining open communication to ensure alignment and progress.


I am excited to offer you a coaching package that aligns with your aspirations. The investment for an initial 12-month coaching journey, including in-person bi-weekly sessions, ongoing online support, and progress tracking.

Payment terms are flexible and can be discussed according to your preferences.

I am grateful for your interest in partnering with me, and I’m confident that our collaboration will drive transformative results. Please let me know your thoughts and any further questions you have. Thank you once again for your enthusiasm and excitement. I look forward to the exciting journey ahead.

Many thanks

Bayo Igoh

Your Dedicated Coach

The key things I want convey are my commitment to understanding you unique needs, as my client, providing supportive accountability at your convenience, and adding value through an informed outside lens. My goal is to establish a trusting partnership where clients feel comfortable taking risks needed to reach fulfilling goals.

If that resonates, let’s connect!

Whether you are looking to take your business to the next level, start again with a fresh approach or if you just need someone to keep you accountable, I can help. Book a free discovery call with me by clicking here and let’s explore how coaching could accelerate your growth.

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